With consumer interest in immune health at an all-time high as a result of the ongoing COVID-19 pandemic, latest market research shows that younger generations in particular are expressing concern for protection against future pandemics and other threats to their long-term wellbeing.
Traditionally reserved for older adults and the elderly, the immunity market has seen a powerful increase during the pandemic, with younger consumers taking an interest in protecting the physical and mental wellbeing.
Global market research firm Innova Market Insights has predicted that immunity will remain a top trend for 2021, particularly with Millennials (aged 26-35) and Gen X (aged 36-45) consumers. This is thought to be due to younger consumers being more willing to make dietary changes and take a more mindful, holistic approach to their health.
In the company’s 2020 Consumer Survey, it was found that choosing foods naturally high in nutrients, such as vitamins, minerals and antioxidants, was one of the most popular ways that consumers try to achieve a good level of immune health. In fact, 59% of consumers globally said that they were looking for foods, beverages and supplements that could support them in this regard.
Premium supplement brands such as HEBE LIFE® are well-prepared for this increase in demand, offering a number of products that target long-term immunity and antioxidant protection.
A blend of natural ASX, vitamin E and vitamin C, CORE ASX® is one such product that helps to enhance antibody production and protect immune cells from oxidative stress. It can also help to improve the body’s defence against bacteria, viruses and other external threats.
CORE ASX® can be used by men and women of all ages to help strengthen the immune system and improve its ability to defend the body, while also promoting a faster inflammation response.
While immunity may become less of a priority as the immediate threat of COVID-19 subsides, many are predicting that the category has ‘staying-power’ potential as more young consumers focus on the physical, mental, emotional and social aspects of wellbeing.
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