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Health, Nutrition

Natural Astaxanthin Meets the Growing Demand for Sustainable Ingredients

With more and more consumers looking for products containing sustainable plant-based ingredients, natural astaxanthin is perfectly aligned with the growing ‘Plant Based Revolution’

Over recent years, there has been increased consumer interest in healthy eating and cleaner living, vegetarian and vegan dietary options, and ingredient sustainability, traceability and ethics. Modern consumers are concerned about the origins of their ingredients as well as their environmental impact. Many environmental experts also fear that conventional crops will not be able to sustain the food demands of the growing population.

As a result of this shift in consumer focus, the food and dietary supplement industries are starting to look at sustainable plant-based options, such as algae, which is easy to cultivate, has minimal environmental impact and contains an abundance of important nutrients. These factors make algae one of the most promising foods of the future.

One nutrient that can be sourced from algae is natural astaxanthin (ASX), which is derived from the microalgae Haematococcus pluvialis. Regarded as the ‘King of Antioxidants’ due to its unique structure and biodiversity, natural ASX is sustainable, traceable and completely plant-based. By helping to neutralise free radicals in the body, it can have positive benefits for immunity, skin health, cognitive function, sports performance and eye health.

With a commitment to sustainability, luxury dietary supplement brand HEBE LIFE® has utilised the plant-based benefits of natural ASX in two of its products – Core ASX and SE85 youth factor. CORE ASX® is an ASX-based formula which provides advanced antioxidant protection, while SE85® is a cellular rejuvenation supplement that combines natural ASX with pharma grade squalene.

HEBE LIFE® is committed to providing all natural ingredients, delivered in sustainable eco-friendly containers and packaging, while maintaining a low environmental impact.