With the environmental impact of packaging gaining more and more importance, manufacturers are seeking new approaches to reduce the use of non-recyclable materials and focus on more sustainable and eco-friendly solutions.
This demand for sustainability is being driven by consumers. Environmental awareness and attitudes have changed dramatically over the last decade, with more emphasis being placed on social responsibility and the wellbeing of future generations. This form of ‘ethical purchasing’ is only set to continue and increase.
Government legislation around the world is now also trying to drive change, with new rules around sustainability putting considerable pressure on manufacturers and retailers, particularly within the e-commerce sector.
The main concerns among consumers are the growing quantity of single-use plastics (reported to make up 50% of all plastic produced globally), excessive use of materials and resources, the increase in materials being sent to landfill, and the damage being caused to wildlife and marine environments.
With the average consumer in the Western world handling more than 50 packaged products every single day, those which commit to sustainable and eco-friendly packaging solutions have a chance to really stand out and be noticed.
One such brand is HEBE Life®, an international producer of premium luxury dietary supplements. The brand recognises the importance of sustainability and has chosen packaging which reduces their environmental impact and ecological footprint.
In addition to swapping out plastic bottles for high-end durable glass bottles (which are 100% recyclable and can be recycled endlessly without loss of quality), HEBE Life® have also partnered with several sustainable packaging companies, such as Wrapology and noissue, to show that eco-friendly products can still provide consumers with quality, performance and luxury.
Wrapology provide an innovative range of sustainable packaging materials from moulded sugarcane, biomass plastics and recycled substrates, while noissue are committed to providing custom sustainable packaging ranging from a range of compostable, recycled and reusable materials. The latter also contributes to global reforestation, planting tress for every order it receives from its customers.
Sustainability is just one part of the HEBE Life® consumer experience, with the supplement brand offering a range of highly sophisticated products that are unique, valuable and innovative. But with the growing emphasis on sustainability, HEBE Life® have positioned themselves as one of the leading ethical luxury brands.
